Scottish Power
Kognitio WX2 Delivers for large utility |
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One benefit of Kognitio WX2 is that we can ask oblique, train-of-thought questions without any pre-programming or the necessity to pre-select data. And we get the answers while we still remember why we asked the question!
Tony Harper, Database and Research Manager, Scottish Power
The Challenge
How does a company aiming toward dominance as a multi-utility supplier achieve effective customer relationship marketing (CRM) from its massive customer base in order to drive products and services that bring the maximum value to its customers and are highly profitable for the company?
The Solution
Using Kognitio WX2, ScottishPower is able to scan millions of rows of information in seconds and utilise the valuable information to create a wide variety of effective single and multiutility packages.
The ROI
Product managers can now put together a wide variety of single and multi-utility packages which represent both good value for prospective customers and profitable business for ScottishPower.
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