TRA Global
Kognitio WX2 significantly speeds up the analytical process for TRA as it helps advertisers and network channels measure TV viewer buying behavior |
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"WX2 gives us the chance to go beyond the confines of typical databases: we can now run queries and answer them in sub-second response times, we can do ad hoc analyses "on the fly", and the scalability of the platform will help us as we grow TRA."
Brian Canning, Chief Technology Officer, TRA
The Challenge
Leading media and market research company needed to find an alternative technology that allowed it to load, profile and analyze data quickly.
The Solution
TRA implemented Kognitio's WX2 to collect granular ad viewing information from DVRs integrated with detailed point of sale data, producing customized reports within seconds.
The ROI
WX2 allows TRA to go beyond the confines of typical databases: more analyses can be done in less time and "on the fly." What typically took days or weeks to do previously, now takes minutes and seconds.
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Click here to listen to the podcast about TRA's usage of WX2 to power their Media TRAnalytics solution
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