Good use of big data analytics will be one of the key trends that helps bricks-and-mortar retailers compete more effectively with online competitors and ensure their future survival.
Greater volumes of unstructured data, the impact of cloud computing solutions on the analytics market and new technologies such as mobile are among the key forces that are changing the face of business intelligence (BI) for many firms.
More marketers are recognising the benefits of using online video as an effective channel for engaging with consumers, as spending in this area is on the rise.
This is according to new research by Digiday and Adap.tv, which revealed 72 percent of video buyers have seen their budgets increase quarter-on-quarter compared with last year.
The adoption of big data analytics technologies will be one of the key trends that is set to be seen in the energy and utilities industry in the coming year.