Aimia

A disruptive force in the analytics industry – Aimia service sets a new benchmark for retail analytics

Kognitio demonstrates absolutely jaw-dropping performance and is backed up by real IT professionals with a passion for what they do and how they do it. They blew the socks off the competition in the POC, delivered the appliance ahead of schedule and have been an absolute joy to work with from start to finish. When the Kognitio Analytical Platform hands back the answer before we've thought of the question, we'll be satisfied. Until then we remain ecstatic.
Fiachra WoodmanIT Director, Aimia

Kognitio customer : AIMIA

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The Challenge

A Global leader in loyalty management, Aimia offers retailers and suppliers the ability to analyze full EPOS data volumes in order to help them gain insight, intelligence and statistical confidence from the data.

The Solution

Aimia implemented Kognitio as an analytical appliance in order to power their front-end application Self Serve. Two years’ worth of full volume data is available for analysis at any one time, rather than just 10% samples.

The ROI

Kognitio reduced query response times by a factor of 60; what previously took over 5 hours now runs in less than 5 minutes. Users now have statistical confidence.

Further information

Case Study

AIMIA helps retailers and CPG companies become more customer-centric with the Kognitio Analytical Platform

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Podcast

Listen to the audio podcast about Aimia (formerly “LMG”) and their usage of Kognitio to power Self Serve for retail customer loyalty analytics.

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