The adoption of Hadoop by companies looking to improve their big data analytics capabilities is approaching a tipping point as more businesses become comfortable with the technology and understand what it can achieve.

This is according to a new survey conducted by AtScale, in partnership with Cloudera, MapR and Tableau. It found that almost half of Hadoop users (49 per cent) stated they have already achieved tangible results from their deployments. 

Diginomica reports this figure is expected to rise further in the next six to nine months, as 77 per cent of respondents stated they intend to increase their investments.

Many enterprises are also moving their Hadoop activities beyond the trial stage and making the technology a key part of their decision-making. Some 47 per cent of users stated their Hadoop deployment now has a strategic role in their business, compared with 26 per cent who said it is still experimental.

Almost one in eight (12 per cent) said they are using the technology in a tactical role, while 15 per cent reported Hadoop has already been a 'game-changer' for how they do business.

More than half of respondents (52 per cent) stated their sales and marketing departments are leading the way with Hadoop, followed by operations (35 per cent).

By sector, online businesses were found to be the most advanced with their initiatives, with 37 per cent of companies reporting a high level of maturity and a further 47 per cent describing a medium level. This was followed by manufacturing and consulting organisations.

The financial services and healthcare sectors still have work to do to catch up, with 21 per cent and 18 per cent of respondents respectively reporting a high level of maturity.

AtScale chief marketing officer Bruno Aziza told Digimonica that although Hadoop is complex, its workings need to be invisible to end-users if businesses are to be successful.

"Users know that self service is the easiest way to get value both now and into the future but most don’t have that capability," he said. "The survey is clear, those that have self-service are much more likely to see value."