Gaming and Gambling

gambling gaming big data analytics market

In the fast-paced and dynamic Gaming & Gambling markets, organizations rely on Kognitio to understand the effectiveness of marketing spend, the success adoption of new games/products as well as what drives player acquisition, loyalty and retention whilst maintaining the ability to detect and act upon fraudulent and disruptive activity.

Key areas where the Kognitio Analytical Platform can assist:gaming-graphic

  • Customer analytics
  • Customer loyalty
  • Differentiate customer experiences
  • Preference analysis
  • Fraud analysis

Analytics For Gaming & Casinos

Grow Revenue, Manage Risk, Measure Value

In this fast-paced and dynamic market, leading gaming and casino companies need to understand the effectiveness of marketing spend, the success adoption of new games/products as well as what drives player acquisition, loyalty and retention; they also want to detect and act upon fraudulent and disruptive activity.

The challenge is that gaming and casinos are rapidly growing industries; data is often distributed across several environments, custom built to meet specific business and operational needs. With multiple versions of the truth, the business’ ability to report accurately is limited.

It doesn’t have to be this way.

Kognitio is a proven solution in the gaming industry for high performance, in-memory analytics on large, complex and disparate data. It can be delivered on industry-standard servers, as a fully configured analytical appliance or on-demand.

Kognitio supports the marrying of data collected from the web, mobile and high street, together with data from other business units, sales channels, third parties and internal operations. This allows companies to conduct rapid high-value analytics including: customer, financial, marketing, brand, operation, player and channel.

Harness the power and flexibility of the Kognitio Analytical Platform in areas such as CXO, finance, IT, marketing and operations.

With Kognitio For Gaming And Casinos

::  Bring together large data volumes to access the right information at the right time

::  Maximize life-time value of customers and reduce player churn

::  Drive growth, performance, competitive advantage and profitability

::  Detect fraudulent and disruptive activity within your customer base

::  Drive financial analytical efficiency to support key business decisions

::  Create a complete picture of your customer base with social media data

::  Gain a single customer view across online and on-premise businesses

Client spotlight

bet 365 gaming and gambling big data analytics

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