Digital Marketing & Media Analytics
Driving business value from Online Marketing data
Consumers are presented with a huge number of advertisements, blogs, distributions, impressions and communications from the Marketing community. All with the objective of getting value for the consumer and from the consumer. Kognitio has decades of experience with critical components of digital marketing analytics including:
- Customer behaviour from multiple sources
- Complex query performance
- Power to handle the explosion in social media data
Your existing analysis is no doubt telling you the behavioural, contextual and personal profile to target but are you getting the full picture? Recording where each and every customer touches your business, where they arrived from and which series of marketing activity engaged them is a reality. Identification of specific conditions that create response and conversion and their measured outcomes, allowing the business to drive more value from online marketing, is not.
Kognitio provides your organization with the ability to rapidly calculate these decisions as they happen and help you to maximize the opportunities that otherwise may pass you by daily, or hourly or even by the minute. And all without having to employ an army of analysts or data scientists!
Dazzling insight needs brilliant performance
Kognitio is designed to handle vast data volumes and manage complex analytical routines and processes to the granular level accuracy required by marketing and operations decision makers. Control of the insight is passed to the business user to ask speed-of-thought questions and receive the answers via powerful visualizations. Through the use of AVS visualization and predictive modeling tools, the results are presented in highly interactive and customized data visualizations.
Hear more about the challenges faced – watch the video
Today media companies are able to and must relate to — and measure their interaction with — consumers on any screen or device. To be dynamic and agile media companies must be able to analyze and make decisions based on accurate information from multiple sources fast.
Key areas where the Kognitio Analytical Platform can assist:
- Content planning
- Reader behavior analysis
- Predictive analytics
- Ad targeting (search, display, mail)
- Website optimization
- Yield optimization
- Click-through analysis
- Click fraud analysis
- Network usage analysis
Did you know? Kognitio offers another option. Kognitio Analytical Services does the analysis for you with no installation necessary. Send us your data, tell us what you want to know from your data, and we provide answers – fast.
2 IBM CMO Study 2013: From Stretched to Strengthened