Digital Marketing & Media Analytics

Digital Marketers must measure what matters

– and do it fast!

media marketing analytics

Digital marketers must be able to offer their clients fast analytics from a wide array of sources to enable tailored and targeted customer experiences, structures, and processes. Kognitio has decades of experience with critical components of digital marketing analytics including:

  • Relevance
  • Customer behaviour from multiple sources
  • Complex query performance
  • Power to handle the explosion in social media data

Do you want to offer more than the behavioural, contextual and personal profiles?  How about offering more than analysis of customers’ digital originations and series of activities? Identifying specific conditions that create responses and conversions with intelligent predictions will make your marketing offerings truly valuable.

Kognitio enables organizations to rapidly calculate their customers’ decisions as they happen and help you to maximize the opportunities that otherwise may pass you by daily, or hourly or even by the minute. And, all without having to employ an army of analysts or data scientists!

Dazzling insight needs brilliant performance

Kognitio is designed to handle vast data volumes and manage complex analytical routines and processes to the granular level accuracy required by marketing and operations decision makers. Control of the insight is passed to the business user to ask speed-of-thought questions and receive the answers via powerful visualizations. Through the use of predictive modeling tools, the results are presented in highly interactive and customized data visualizations.

Learn more about the challenges faced

Media Analytics

Today media companies are able to and must relate to — and measure their interaction with — consumers on any screen or device. To be dynamic and agile media companies must be able to analyze and make decisions based on accurate information from multiple sources fast.

Key areas where the Kognitio Analytical Platform can assist:

  • Content planning
  • Reader behavior analysis
  • Predictive analytics
  • Ad targeting (search, display, mail)
  • Website optimization
  • Yield optimization
  • Click-through analysis
  • Click fraud analysis
  • Network usage analysis

Did you know? Kognitio offers another option. Kognitio Analytical Services does the analysis for you with no installation necessary. Send us your data, tell us what you want to know from your data, and we provide answers – fast.

Client Spotlight

2 IBM CMO Study 2013: From Stretched to Strengthened