Nectar Card selects Kognitio analytical platform appliance to transform analytics

AIMIA deploys Kognitio in a multi-Terabyte in-memory implementation; faster insights in fraction of time target customer buying patterns

MARLOW, UNITED KINGDOM – 26th February 2008 – Kognitio, a leading global provider of advanced analytics solutions, today announced that Nectar UK (AIMIA) has chosen the Kognitio Analytical Platform to underpin its recently-launched insight and communication division. Responsible for customer loyalty programs such as the Nectar card in the UK and Air Miles in the Middle East, AIMIA’s data analytics operations team selected Kognitio after proving its capability in a benchmark comparison against other industry-leading solutions. AIMIA has deployed the in-memory analytical platform across eight terabytes (TB) of data on industry-standard servers to deliver new standards in customer data analytics and insight.

By using Kognitio, Nectar will gain a deeper understanding of customers’ purchasing patterns, including cross-purchasing, in less time than previously thought possible. In addition, they will be able to offer its largest client, Sainsbury’s, a series of analytical dashboards giving Sainsbury’s FMCG suppliers the ability to analyse a broad range of data to help them better understand what customers buy. Armed with that knowledge, they can develop detailed promotions intended to target specific groups of customers and drive sales.

“We undertake extremely complex analytics on behalf of our customers and it was crucial to AIMIA that we partner with a company that could deliver the data warehouse system to meet our demands. Kognitio exceeded our expectations,” said Fiachra Woodman, IT Director at AIMIA. Woodman noted that they selected Kognitio based on its flexibility, scalability, power and, ultimately, its ability to deliver accurate analytical performance.

Taking advantage of Kognitio’s unique multiple deployment options, AIMIA has installed it as a logical data warehouse appliance, dispensing with the need for costly, proprietary hardware as well as ongoing maintenance expenses traditionally associated with supporting such specialized infrastructures. The Analytical Platform’s  flexibility has allowed AIMIA to roll out several distributed virtual appliances, using 5TB for analytics, 2TB for testing, even using 1TB for business continuity/disaster recovery of mission-critical data.

Thanks to its unique design, Kognitio delivers an extremely high level of performance that allows deep, detailed analyses on vast amounts of data in a fraction of the time required by other solutions. At the same time, it offers a low total cost of ownership (TCO) in terms of development, management and system expansion.

“We are very proud to serve the needs of such a well respected company as AIMIA. This was a straight competition between Kognitio and other appliance technologies and it was based upon a combination of scientific comparisons,” commented Roger Llewellyn, CEO at Kognitio. “AIMIA chose to adopt Kognitio on the basis of performance and flexibility and on their belief that Kognitio has the correct resources, knowledge, and approach that will enable them to achieve new, more demanding objectives.”

About Kognitio

Kognitio is a Big Data analytics software and cloud computing company with a long heritage pioneering in the analytics, business intelligence and data warehousing space. Founded in the UK over 20 years ago, it was designed to perform advanced analytics on large and complex volumes of data with low latency and limitless scalability.

The Kognitio Analytical Platform runs on industry-standard servers, as an appliance, or in Kognitio Cloud, a ready-to-use analytical Platform-as-a-Service (PaaS) in a public or private cloud environment. Kognitio extends existing data and BI investments as an analytical accelerator, it provides the foundation of analytical information services, can be used as a data science lab or power comprehensive digital marketing analytics.

To learn more, visit and follow us on , LinkedIn and Twitter

About Nectar UK

Nectar, the United Kingdom’s leading coalition loyalty program is owned by Aimia, a global leader in loyalty management.

In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.

19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via at over 500 leading online retailers.

Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.

For more information, visit