Rapid implementation of Kognitio WX2 analytical database is a sure bet for bet365

Leading online gambling group deploys operational Kognitio WX2 10TB analytical database in just ten weeks from placement of order

Bracknell, November 10, 2009 – Kognitio, a leading global provider of business intelligence and data warehousing solutions, today announced that online gambling group, bet365, has installed and is using a 10-terabyte (TB) Kognitio WX2 high performance analytical database in order to gain insight and intelligence from data.

WX2 was deployed and fully operational in less than three months from the time that bet365 ordered the software license. Delivering exceptional “speed to value,” bet365 has been able to move from the concept stage to full production and has already begun processing, querying and analyzing its data for competitive advantage.

Following an extensive and rigorous proof-of-concept project, bet365 deployed Kognitio’s WX2 on existing HP hardware that bet365 had available in its data centre; the firm did not need to acquire proprietary hardware to run the analytical database. Furthermore, WX2 was chosen due to Kognitio’s commitment to support bet365 throughout the proof-of-concept, procurement and installation. Kognitio offered to undertake extra development and create extra functionality in WX2 so that the software fully met bet365’s requirements. bet365 also had full access to Kognitio and its management and appreciated the responsive support that was offered to them.

“We decided we needed a powerful analytical engine to understand our business and we went out to the market to find a resilient database technology that would we could start using quickly,” said Martin Davies, CTO at bet365. “We were very impressed with the fast speeds at which Kognitio’s WX2 database can be deployed. Once we had placed our order, we installed the software on pre-existing hardware in our data centre and with the help of Kognitio, we went online with our 10TB system within just ten weeks. We appreciate the responsive support that Kognitio and its implementation teams have given us; it’s reassuring to have a company ready and on-hand to make our installation a success. We look forward to using WX2 to dive even deeper into our data and using the insight gained to improve our operations.”

bet365 chose Kognitio’s WX2 database because it offers speed of deployment as well as high performance, resilience, flexibility and scalability, ensuring that there is no degradation in performance as bet365’s infrastructure grows. WX2 allows bet365 to focus on getting the insight and results they need to drive their business forward rather than be distracted by managing the shortcomings of database technology in order to make it work.

“We are thrilled that bet365 has chosen to work with Kognitio and deploy WX2,” said Roger Llewellyn, CEO and President at Kognitio. “As more organizations need to obtain insight from their data, they also require solutions that are robust, resilient and can be rapidly implemented. In an industry as fast moving as online gambling, it is vital for organizations to have a system in place that can keep up-to-speed with the rapid rate of change. While our WX2 technology has always offered users the benefit of high-speed analytical querying, its rich feature set as well as resilient architecture allows users to deploy the solution within a matter of weeks as opposed to the months typically associated with data warehousing projects. Companies just don’t have the resources or the money to spend on installations that take months. WX2 responds to that call.”

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data. Kognitio’s award-winning WX2, a recipient of the 2009 BeyeNETWORK “Vision Award,” and SearchDataManagement.com’s 2008 “Product of the Year,” is the industry’s fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities. More information is available by phone at 312.268.5725 and at www.kognitio.com.

About bet365

bet365 are one of the world’s leading online gambling groups with over 3 million customers in 200 different countries. The Group employs over 1000 people and is the UK’s 7th largest private company.