TRA showcases analytics on Big Data

Kognitio at Structure Big Data; customer TRA explains revenue potential of big data and deep-dive analytics

New York, NY, March 23, 2011 – Kognitio, a fast-growing global provider of business intelligence (BI) and data warehousing solutions, today announced that Kognitio customer TRA will be speaking at the Structure Big Dataconference, which takes place today in New York City, where Kognitio is a primetime sponsor.

During the Kognitio workshop at the show, Mark Lieberman, CEO of media monitoring and market research agency TRA, will give a presentation entitled “Deep Dive Analytics on Big Media Data = New Revenue” in which he will discuss how TRA has harnessed the power of next-generation data warehousing and analytical platforms, such as Kognitio’s WX2, to build its own product called Media TRAnalytics, and how this has helped it to slash internal costs, accelerate the creation of new revenue streams, and allow its customers to get more actionable information on TV viewing habits and consumer spending behavior much more quickly.

Mr. Lieberman’s presentation will take place today at 3:30 pm ET. For more information on Structure Big Data, go

About Kognitio

Kognitio is a long-standing innovator in the data warehousing, business intelligence and analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems. Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. Kognitio is based in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Raleigh, Minneapolis and other U.S. cities. More information is available by phone at 312.268.5725 and at