Big brands using big data

Long considered just a concern for those interested in business and data analytics, big data is now recognized as more than just an area of data theory, but a powerful business tool.

What may not be known is just how widespread usage of big data really is. In the new information age, household brands, like Amazon & Nike, don’t just have to be companies – they have to be data companies with data networks at their core.

By exploiting the wealth of information available to them, big data is being used to power all aspects of business, no matter the industry. From transport to food to TV, big data is strategically woven into the DNA of everyday brands that touch every aspect of modern life.

We have taken a look at the real-world applications of big data by showcasing how it’s currently being used by several well-known brands: