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Make your marketing work smarter with big data

While big data analytics are increasingly being adopted across all parts of the enterprise, one area where the technology is already maturing at a rapid rate is when it comes to improving firms' marketing. This is often one of the first targets for businesses that are just starting out in the world of big data…

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Scale-out in-memory is a tough nut that can be cracked!

Interesting article published a week back in UK Computing “What’s holding back in-memory databases?” computing.co.uk It raises a series of points that can be summed up in “it’s tough to engineer” and “there are still misunderstandings”. The counter points are “with the right team and time it’s definitely doable” – Kognitio clients will attest to…

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How much is your customer data really worth?

With the amount of data gathered by businesses continuing to grow, it's time for many firms to appreciate that there is a lot more than a collection of ones and zeroes sitting in a data centre somewhere – but actually, this information can be a genuine asset with real-world value – provided that they have…

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How can you add location to your data analytics?

When it comes to understanding more about your business, one factor that's increasingly important in many considerations is location. Data on where customers are is much more readily available than ever before thanks to tools such as mobile devices, and this can give firms new insights to exploit when drawing up a strategy. Retail is…

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