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How harnessing data boosts your marketing

While big data analytics are set to be integrated into many areas of a business, one department that is already able to see strong results from better use of information is marketing. A recent report by Forbes Insight and Turn found marketing organisations that are classed as leaders in regards to how they use data…

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Marketing executives ‘struggling’ to meet big data demands

Big data is increasingly being recognised as an essential part of many businesses' marketing operations, but a large number of executives in these departments are still struggling to harness the technology effectively. This is according to a study conducted by Deloitte Canada and the Institute of Communications Agencies, which revealed two-thirds of chief marketing officers…

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Spark adoption set to be a key trend for 2015

Many businesses are set to adopt Apache Spark as a key part of their big data analytics initiatives this year, with a new survey suggesting the technology will see major growth. Introduced last year, the technology is an open-source platform for large-scale data processing that promises to greatly reduce the time needed to run tasks…

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Don’t be afraid of Big Data

Unless you live in a barn it is unlikely that you haven’t heard about “Big Data”. The term has been hyped to the degree that a lot of people I meet think it is something to be afraid off; as if it is a new phenomenon that only university mathlete’s could possibly understand. Fortunately the…

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