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Big data ‘a key driver’ for digital marketing

A growing number of companies are turning to technologies including big data analytics, the Internet of Things (IoT) and cloud computing in order to improve their digital marketing capabilities, a new study has revealed. Research by 2nd Watch found enterprises have increasing levels of confidence in these innovations, which have become a primary driver of…

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UK parliament to examine big data efforts

The UK's House of Commons is to set up a new inquiry to examine the use of big data analytics in the country, asking what benefits it can offer to businesses and consumers, as well as looking at whether the government is doing enough to support the technology. The Science and Technology Committee is seeking…

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Hadoop data lakes ‘must be secured’

With large-scale data breaches in the news with increasing frequency, businesses that use massive amounts of information to aid in their everyday operations or key strategic decision-making need to make sure that the assets they own are as secure as possible. Greg Hanson, vice-president of EMEA business operations at Informatica, stated in a recent article…

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Healthcare sector ‘increasingly turning to big data’

Organisations in the healthcare sector, including hospitals, insurance providers and clinical researchers, are becoming increasingly aware of the potential benefits big data can offer them, which is leading to a large amount of new investment. Cynthia Burghard, research director for accountable care IT strategies at IDC, explained in a piece for Dell that insurance providers…

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