How firms can use all their data to gain unexpected insights

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When many companies embarking on a big data analytics programme, they will often have one or two key use cases in mind that they intend to focus on in order to boost their performance. For instance, a retailer may be looking to study its customers' buying history in order to offer more relevant, personalised recommendations…

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MIT demonstrates automated big data analysis tools

One of the biggest challenges many companies have when it comes to implementing big data is the human factor. Overcoming the inherent biases and assumptions of users can be difficult, but it is essential if the results of analytics processes are to be trusted. Removing these factors and relying completely on automation is often not…

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