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Data monetization: analysis alone doesn’t drive revenue

There are countless reports of the value of Big Data, but what about the Big Returns? Over the last decade, companies have invested millions in data collection and analysis, and appointed thousands of Chief Data Officers (CDOs) to define and action a data management strategy. According to Gartner’s estimations, 90% of large global organizations will…

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Does self-service analytics improve collaboration?

Today, business intelligence is largely centered around business users. Traditional tools, whilst available to the whole businesses, were primarily controlled by IT techies and data scientists. Those who understood the business were often limited by the technology and vice versa, in turn stifling exploration and innovation. Yet now, as data becomes increasingly integral to so…

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