Online video budgets on the rise

More marketers are recognising the benefits of using online video as an effective channel for engaging with consumers, as spending in this area is on the rise. This is according to new research by Digiday and, which revealed 72 percent of video buyers have seen their budgets increase quarter-on-quarter compared with last year.

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In-Memory Technology: Keeping Pace with Your Data

This is a commentary on the Information Week article of 27 Feb 2013* Interesting article. While there is a great deal more noise about in-memory lately – it has indeed been around a long time.  The fact that SAP is marketing heavily with it’s version, and that Accenture is making a fair amount implementing it with SAP…

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Time for the traditional database to move over?

Now, I’ve just read the website from a company called Splunk. They were on BBC Radio 4’s Today programme recently talking about big data – a subject close to my heart. So, I thought I would look at this interesting analytical company and find out more. Well blow me down sideways if I only went and found this on their…

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