Businesses looking to make the most of the big data trend may want to focus their attention on three key areas that the solutions can be used for to help unlock new opportunities for organizations.

The rising demand for big data analytics has been identified as one of the key factors that will drive growth in the Hadoop market over the next few years.

Good use of big data analytics will be one of the key trends that helps bricks-and-mortar retailers compete more effectively with online competitors and ensure their future survival.

Greater volumes of unstructured data, the impact of cloud computing solutions on the analytics market and new technologies such as mobile are among the key forces that are changing the face of business intelligence (BI) for many firms.

More marketers are recognising the benefits of using online video as an effective channel for engaging with consumers, as spending in this area is on the rise. This is according to new research by Digiday and Adap.tv, which revealed 72 percent of video buyers have seen their budgets increase quarter-on-quarter compared with last year.