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Marketing executives ‘struggling’ to meet big data demands

Jan 29, 2015 | By admin

Big data is increasingly being recognised as an essential part of many businesses' marketing operations, but a large number of executives in these departments are still struggling to harness the technology effectively. This is according to a study conducted by Deloitte Canada and the Institute of Communications Agencies, which revealed two-thirds of chief marketing officers…

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Spark adoption set to be a key trend for 2015

Jan 28, 2015 | By admin

Many businesses are set to adopt Apache Spark as a key part of their big data analytics initiatives this year, with a new survey suggesting the technology will see major growth. Introduced last year, the technology is an open-source platform for large-scale data processing that promises to greatly reduce the time needed to run tasks…

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Don’t be afraid of Big Data

Unless you live in a barn it is unlikely that you haven’t heard about “Big Data”. The term has been hyped to the degree that a lot of people I meet think it is something to be afraid off; as if it is a new phenomenon that only university mathlete’s could possibly understand. Fortunately the…

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Why in-memory will be one of the big trends of 2015

Jan 23, 2015 | By admin

It's an inescapable fact that with more business and consumer activities than ever taking place via digital channels, this year will see a huge increase in the amount of information that will be available to companies. Therefore, what will separate the best-performing enterprises from their competitors will be how they harness this and convert raw…

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