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Global loyalty management organization Aimia selects Kognitio Analytical Appliance to build retail analytics platform.
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Online gambling now accounts for 33% of all gambling in the UK, according to the Gambling Commission. In such a fast growing and competitive market, technology choices can mean the difference between being first to market with new products or lagging behind.
That’s why bet365, based in the UK and one of the world’s largest online gaming companies, selected Kognitio to get a deeper understanding of their business.
Three months from order to production
From the moment that bet365 made their order, to having Kognitio fully operational in production, was just three months. Thanks to Kognitio’s simplicity of deployment and operation, bet365 were able to get deeper insight from their data far quicker than if they’d chosen a competing solution.
| “We decided we needed a powerful analytical engine to understand our business and we went out to the market to find a resilient database technology that would we could start using quickly,” said Martin Davies, CTO at bet365. “We were very impressed with the fast speeds at which Kognitio can be deployed. Once we had placed our order, we installed the software on pre-existing hardware in our data centre and with the help of Kognitio, we went online with our 10TB system within just ten weeks.” |
It wasn’t just about speed of deployment, though. Kognitio is unique in offering an effortlessly scalable, highly performant in-memory data analytics platform that can run on commodity hardware either standalone or as part of a Hadoop cluster.
Kognitio gives companies, like bet365, fast and reliable ways to query huge volumes of data – with standard SQL or SQL plus scripting languages, such as R and Python – and gain insight in near real-time that would previously have taken hours to analyze.
Unrivalled support
With a software platform that can offer so much, vendor support is essential to getting the most from an evaluation or deployment.
Martin Davies, bet365’s CTO, commented:
| “We appreciate the responsive support that Kognitio and its implementation teams have given us; it’s reassuring to have a company ready and on-hand to make our installation a success. We look forward to using Kognitio to dive even deeper into our data and to using the insight gained to improve our operations.” |
As bet365’s needs and infrastructure grow, Kognitio will scale with them. Unlike traditional databases, or slower Hadoop ecosystem technologies, Kognitio can analyze multi-terabyte datasets in memory and scale out as demand requires.
As more organizations need to obtain insight from their data, they also require solutions that are robust, resilient and can be rapidly implemented. In an industry as fast moving as online gambling, it is vital for organizations to have a system in place that can keep up-to-speed with the rapid rate of change. While Kognitio has always offered users the benefit of high-speed analytical querying, its rich feature set as well as resilient architecture allows users to deploy the solution within a matter of weeks as opposed to the months typically associated with data warehousing projects.